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Oil Prices

 

September 17, 2008 | Comments Off on Oil Prices | Permalink

keywords

Did you know that 20% of your keywords accounts for %80 of your traffic? So what makes these keywords different and why is it so important to find and capitalise on these keywords in 3 different ways?

Ok, here’s the thing, while everyone is running around trying to build massive keyword lists, it’s just not needed.

The long tail keywords are great, but only if they convert into sales or opt-ins which then convert into sales right? Otherwise, they’re just a big waste of your time and money.

The first thing to do is find keywords that are more likely to be buyer keywords, relevant keywords actively being searched when a buyer is looking for something specific.

By using an easy keyword level tracking tool, and a few good spy and research tools this becomes relatively easy. Next is getting rid of all the losing keywords that do nothing for you and increasing your ad spend on the winning keywords.

Once you start having some known converting keywords in your arsenal you then want to push these keywords to the MAX by targeting the organic rankings for these keywords by using placement targeting and by using the content network to get much cheaper clicks.

June 3, 2008 | Comments Off on keywords | Permalink